![]() ![]() Performance marketing, also known as affiliate marketing, is defined by Neil Patel as a type of product promotion or recommendation to your readers where you receive a commission from the merchant upon successful desired actions taken by the customer (i.e. Performance-based ModelĪlthough performance marketing has been around for a long time, not as many people are familiar with this pricing model. Whereas with performance marketing and the benefits of working with an affiliate network, you can more easily access several potential partners up front and focus more heavily on your content creation. As your audience trusts you and your views, you should ensure that the brand’s required key messages and your own opinions are aligned.Īnother potential downside to this model is that you may have to constantly arrange deals and reach out to establish partnerships in order to have a steady stream of revenue. With performance marketing, there may still be approval processes however, it is typically less rigorous and your content maintains editorial integrity. As the client is paying you to talk about their product, the required key messages may position your post to be biased and in favour of the brand. ![]() In addition, when working on a flat fee model, you may have less editorial authority and freedom when writing content. There is a possibility that you could earn much more than the one-time flat fee rate you charge. ConsĪlthough the flat fee model is a practical approach if the value of your work is easily measurable, this model also means your earning potential is capped at the fixed rate that you have negotiated. Think to yourself ‘Would my work help the client reach their business goals?’ Some example goals can be increased brand awareness or sales. When charging a flat rate, Smashing Magazine suggests you consider how valuable your work would be for your client and that your rate must reflect the true value. With this model, you will be able to predict your revenue more easily as this is guaranteed earnings. When you get paid, you will receive immediate reward for the hard work that you put in. With a flat fee model, the work and effort that you put into content will reward you sooner rather than later. With any model, there will be pros and cons – consider these factors before making your decision in charging a flat fee model. When considering which type of pricing model to charge, think about what your goals are and what assets you bring to the table. Below are some examples of the types of work that would be appropriate for this type of partner model: Chron defines this pricing model as how businesses, freelancers and content creators charge a fixed rate for their service. You may have heard the term “flat fee placements” often when working with brands. performance marketing, read on! Flat Fee Model To learn the pros and cons of flat fee vs. ![]() You may have come across flat fee and performance-based models most often and are curious on which model to implement throughout your site. As you are researching, you see various models on how you could potentially get paid. You have been creating content for some time now and are considering monetizing your website. Keep reading to find out which model would work best for you. There are some key differences between flat fees and performance marketing models, both with varying pros and cons. ![]()
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